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Tips On How To Develop Your Brand in 2022 (Part 2: Physical)

Following on from last week’s blog post I want to highlight some best practices for getting the most out of your team and your business. You’ve got the digital stuff down pat (hopefully!) so that leaves the physical world. The shopfronts will be filling up with customers and to succeed, we need to create an […]

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Tips On How To Develop Your Brand in 2022 (Part 1: Digital)

What’s next for your business in the new year? It’s been a tough ol’ 2021 but through all of the adversity many businesses have managed to succeed despite the odds. With Covid-19 posing challenges to our health, stock, deliveries, openings, and staffing; it’s certainly tested us in ways we’ve likely never experienced. Yet with all […]

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Every business absolutely needs a website.

And here’s why — Globally it’s expected that 2.14 billion people shop online. That’s up from 1.66 billion just five years ago in 2016. Statistics reflect huge growth for digital storefronts and whilst having a physical shop is still paramount for certain businesses, the agility that a digital counterpart offers is massive. The common reason […]

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The Importance of Knowing When To Take A Break.

Equally as important as knowing when to push harder and battle through fatigue or resistance, is knowing when to take a break. These last few weeks have been, quite frankly, stressful. As an entrepreneur, we subject ourselves to extreme pressure and self scrutiny. Most of the time this drives us towards an objective. And through […]

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Why Having a CEO Mindset Is The Key To Personal Success

To be clear, I’m not talking about money. I’m talking about your own personal definition for success and what that means to you. If the lifelong goal is to reduce work hours and free up more time for things you actually enjoy, that is a personal definition of success. You might choose to graft tirelessly […]

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After We Buy, That’s When The Work Begins

Tips for how to gain repeat business, again and again. Pat on back. You sold a thing. After the elation of a sale finally ceases (approximately 1 hour later) you’re left with a choice: Absorb the sweet dewy taste of success and move on to the next one OR start thinking about how you’ll get […]

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Creating An Unmatched Customer Experience

“What has this got to do with copy Marco?” Well, nothing. Sort of. But trust me, you are not going to want to skip this. For the purposes of this piece, let’s assume you run a physical storefront that operates on appointments via telephone and online booking systems. Salons, car dealers, dentistries, travel agents, home […]

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4 Hacks For Irresistible Headlines

It’s reported for 2021 that 80% of people will only read the headline.

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Don’t Sell The Thing, Sell The Thinking.

It’s not about what a product can do. It’s about what a product can do for you.