Tag: tips
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Why Brand Vulnerability Can Be A Strength
For a large portion of history, gaining credibility as a brand has been synonymous with projecting a squeaky-clean image. It’s no wonder really. When we first lay eyes on a shiny new brand, we’re quick to judge it based on numerous things; the message it’s conveying or how it resonates…
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What Copywriting is & Why it’s Essential for Businesses
This guide will help define it and introduce an original framework, C.A.L.L., that simplifies how businesses can climb to the top of their game.
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Try This Quick Content Generation Tip To Kickstart Ideas
Stop staring blankly into the abyss when trying to create content ideas. Try this method instead and you’ll have dozens of ideas in less than 30 minutes. Probably.
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4 Copywriting Blogs To Follow
You might be just starting out in your career as a copywriter and wondering which blogs offer the best content for honing your skills. Or, you might be an entrepreneur who likes to write your own content but could do with some tips to really make the words shine. Whatever…
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Email Copywriting: A Quick Guide On Different Types and What They Do
Look, the bottom line is that email marketing has a 4,200% return on investment (ROI). That’s a return of $42 for every dollar spent. In August 2021, HubSpot published their email marketing stats report and the findings speak for themselves, you can see some of the highlights below: If you’re…
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The Pomodoro Technique and How It Boosts Productivity
If I told you that tomatoes hold the key to unlocking your productivity, you’d rightly think I’m mad. Orrrr, you’d follow that curious instinct and read on to find out how you can utilise this well-known but under-appreciated creative hack! Designed by developer and entrepreneur Francesco Cirillo in the late…
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What an About Us Page Says About You
Yeah you! One of the best ways to let your customers learn more about your company is through the About Us page. This is where people navigate to see what you’re all about so they can feel better connected to a brand. As the brand itself, an About Us page…
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8 Ways to Build Long-Term Relationships With Customers
Did you know that the cost of acquiring a new customer is 5x more than it is to retain one? This is a statistic for a customer’s LTV (lifetime value). Basically, an LTV is calculated to determine how much revenue a customer will generate your business over their lifespan as…
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Copywriters Who Think vs. Copywriters Who Write
I promise I’m not talking about the same people here! To help give a little context, let’s clarify what separates these two types of writers. We know copywriting is the art of persuading our readers into taking a form of action; what we don’t often hear about is the process…
