Tag: sales
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What Is A Buyer Persona and How To Create One
What is a buyer persona? A buyer persona describes your company’s ideal customer using analytics from market research and existing customer profiles. Having one means that your company can be more accurate with who they are speaking to, whether that’s through ads on social media like Facebook, or Instagram, job…
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Tips On How To Develop Your Brand in 2022 (Part 2: Physical)
Following on from last week’s blog post I want to highlight some best practices for getting the most out of your team and your business. You’ve got the digital stuff down pat (hopefully!) so that leaves the physical world. The shopfronts will be filling up with customers and to succeed,…
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After We Buy, That’s When The Work Begins
Tips for how to gain repeat business, again and again. Pat on the back. You sold a thing. After the elation of a sale finally ceases (approximately 1 hour later) you’re left with a choice: Absorb the sweet dewy taste of success and move on to the next one OR…
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Creating An Unmatched Customer Experience
“What has this got to do with copywriting Marco?” Well, nothing. Sort of. But trust me, you are not going to want to skip this. For the purposes of this piece, let’s assume you run a physical storefront that operates on appointments via telephone and online booking systems. Salons, car…