Tag: personas
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Copywriters Who Think vs. Copywriters Who Write
I promise I’m not talking about the same people here! To help give a little context, let’s clarify what separates these two types of writers. We know copywriting is the art of persuading our readers into taking a form of action; what we don’t often hear about is the process…
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What Is A Buyer Persona and How To Create One
What is a buyer persona? A buyer persona describes your company’s ideal customer using analytics from market research and existing customer profiles. Having one means that your company can be more accurate with who they are speaking to, whether that’s through ads on social media like Facebook, or Instagram, job…