To be clear, I’m not talking about money. I’m talking about your own personal definition for success and what that means to you. If the lifelong goal is to reduce work hours and free up more time for things you actually enjoy, that is a personal definition of success. You might choose to graft tirelessly […]
Tips for how to gain repeat business, again and again. Pat on back. You sold a thing. After the elation of a sale finally ceases (approximately 1 hour later) you’re left with a choice: Absorb the sweet dewy taste of success and move on to the next one OR start thinking about how you’ll get […]
“What has this got to do with copy Marco?” Well, nothing. Sort of. But trust me, you are not going to want to skip this. For the purposes of this piece, let’s assume you run a physical storefront that operates on appointments via telephone and online booking systems. Salons, car dealers, dentistries, travel agents, home […]
It’s reported for 2021 that 80% of people will only read the headline.
A company’s USP or ‘unique selling point/proposition’ can typically be put down to a couple of paragraphs defining what they do and how they do it. For what seems like a relatively simple task it’s start startling how often this critical element is underused and frankly, wasted. The problem a lot of us get, is […]
For a large portion of history, gaining credibility as a brand has been synonymous with projecting a squeaky-clean image. It’s no wonder really. When we first lay eyes on a shiny new brand, we’re quick to judge it based on numerous things; the message it’s conveying or how it resonates with us but often these […]
It’s not about what a product can do. It’s about what a product can do for you.