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Try This Quick Content Generation Tip To Kickstart Ideas

Stop staring blankly into the abyss when trying to create content ideas.

Try this method instead and you’ll have dozens of ideas in less than 30 minutes. Probably.

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The Pomodoro Technique and How It Boosts Productivity

If I told you that tomatoes hold the key to unlocking your productivity, you’d rightly think I’m mad. Orrrr, you’d follow that curious instinct and read on to find out how you can utilise this well-known but under-appreciated creative hack! Designed by developer and entrepreneur Francesco Cirillo in the late 1980’s, the time-saving technique is […]

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What an About Us Page Says About You

One of the best ways to let your customers learn more about your company is through the About Us page. This is where people navigate to see what you’re all about so they can feel better connected to a brand. As the brand itself, an About Us page is where you can afford to be […]

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8 Ways to Build Long-Term Relationships With Customers

Did you know that the cost for acquiring a new customer is 5x more than it is to retain one? This is a statistic for a customer’s LTV (lifetime value). Basically, an LTV is calculated to determine how much revenue a customer will generate your business over their lifespan as a customer. Digital marketing is […]

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6 Must-Listen Podcasts for Small Businesses and Entrepreneurs

There’s a podcast out there for everyone. No matter the industry or field you’re in, you’ll find plenty of content to fill the gaps in learning and open your eyes to new ideas and angles. To kick off 2022 (and while we’re all feeling somewhat motivated to learn new things) I’ve devised a list of […]

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10 Ways To Be Creative When You Just Can’t Be Bothered

Hey, no judgement here. Us writers are the worst for dipping in and out of creative spells. No matter what field you’re in, there’s bound to be times when you simply can’t be assed. And in those times, you need to shake things up and get those neurons firing again. This week, we’re looking at […]

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‘Dry-January’ – How To Turn Pitfalls Into Profits

Ever wondered how breweries deal with a global abstinence from their product? Each year, throughout the month of January, people vow to give up booze as a way to “detox” and look after their health. But suppose you’re the one selling the booze. Probably a bit annoying isn’t it. As a brewery you’re forced to […]

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3 Marketing Trends You Need to Know in 2022

Welcome back! I sincerely hope you’ve all had a fantastic Christmas break and enjoyed whatever it is you enjoy! For me, that was making gingerbread houses and cookies with my pre-teen daughter and soaking up the festive spirit with classic movies and getting outside! But like all good things it must come to an end […]

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Biondi Copy’s 2021 Wrap-Up

It’s been a year full of growth, challenges and gratitude for many of us and I’m no different. When I started this journey in 2019 I knew only one thing. That I wanted to change my professional life and build something that I could call my own. Almost two years on and those dreams are […]

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What Is A Buyer Persona and How To Create One

A buyer persona describes your company’s ideal customer using analytics from market research and existing customer profiles. Having one, means that your company can be more accurate with who they are speaking to, whether that’s through ads on social media like Facebook or Instagram or job adverts on Indeed or just the main copy on […]