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6 Must-Listen Podcasts for Small Businesses and Entrepreneurs

There’s a podcast out there for everyone. No matter the industry or field you’re in, you’ll find plenty of content to fill the gaps in learning and open your eyes to new ideas and angles. To kick off 2022 (and while we’re all feeling somewhat motivated to learn new things) I’ve devised a list of […]

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10 Ways To Be Creative When You Just Can’t Be Bothered

Hey, no judgement here. Us writers are the worst for dipping in and out of creative spells. No matter what field you’re in, there’s bound to be times when you simply can’t be assed. And in those times, you need to shake things up and get those neurons firing again. This week, we’re looking at […]

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‘Dry-January’ – How To Turn Pitfalls Into Profits

Ever wondered how breweries deal with a global abstinence from their product? Each year, throughout the month of January, people vow to give up booze as a way to “detox” and look after their health. But suppose you’re the one selling the booze. Probably a bit annoying isn’t it. As a brewery you’re forced to […]

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3 Marketing Trends You Need to Know in 2022

Welcome back! I sincerely hope you’ve all had a fantastic Christmas break and enjoyed whatever it is you enjoy! For me, that was making gingerbread houses and cookies with my pre-teen daughter and soaking up the festive spirit with classic movies and getting outside! But like all good things it must come to an end […]

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Biondi Copy’s 2021 Wrap-Up

It’s been a year full of growth, challenges and gratitude for many of us and I’m no different. When I started this journey in 2019 I knew only one thing. That I wanted to change my professional life and build something that I could call my own. Almost two years on and those dreams are […]

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What Is A Buyer Persona and How To Create One

A buyer persona describes your company’s ideal customer using analytics from market research and existing customer profiles. Having one, means that your company can be more accurate with who they are speaking to, whether that’s through ads on social media like Facebook or Instagram or job adverts on Indeed or just the main copy on […]

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Social Media Is a Powerful Marketing Tool But It’s Crowded

So how do we stand out? Gary Vee uses an analogy (among the many, many gems he drops) about social media engagement and our elder generations. He compares how we build relationships nowadays with our customers versus how our grandparents would nurture a friendship or relationship. The personal touch of visiting a friend, checking in, […]

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Tips On How To Develop Your Brand in 2022 (Part 2: Physical)

Following on from last week’s blog post I want to highlight some best practices for getting the most out of your team and your business. You’ve got the digital stuff down pat (hopefully!) so that leaves the physical world. The shopfronts will be filling up with customers and to succeed, we need to create an […]

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Tips On How To Develop Your Brand in 2022 (Part 1: Digital)

What’s next for your business in the new year? It’s been a tough ol’ 2021 but through all of the adversity many businesses have managed to succeed despite the odds. With Covid-19 posing challenges to our health, stock, deliveries, openings, and staffing; it’s certainly tested us in ways we’ve likely never experienced. Yet with all […]

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Every business absolutely needs a website.

And here’s why — Globally it’s expected that 2.14 billion people shop online. That’s up from 1.66 billion just five years ago in 2016. Statistics reflect huge growth for digital storefronts and whilst having a physical shop is still paramount for certain businesses, the agility that a digital counterpart offers is massive. The common reason […]