Tag: inspire
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What Copywriting is & Why it’s Essential for Businesses
This guide will help define it and introduce an original framework, C.A.L.L., that simplifies how businesses can climb to the top of their game.
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6 Must-Listen Podcasts for Small Businesses and Entrepreneurs
There’s a podcast out there for everyone. No matter the industry or field you’re in, you’ll find plenty of content to fill the gaps in learning and open your eyes to new ideas and angles. To kick off 2022 (and while we’re all feeling somewhat motivated to learn new things)…
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10 Ways To Be Creative When You Just Can’t Be Bothered
Hey, no judgement here. Us writers are the worst for dipping in and out of creative spells. No matter what field you’re in, there’s bound to be times when you simply can’t be assed. And in those times, you need to shake things up and get those neurons firing again.…
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‘Dry-January’ – How To Turn Pitfalls Into Profits
Ever wondered how breweries deal with a global abstinence from their product? Each year, throughout the month of January, people vow to give up booze as a way to “detox” and look after their health. But suppose you’re the one selling the booze. Probably a bit annoying isn’t it. As…
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3 Marketing Trends You Need to Know in 2022
Welcome back! I sincerely hope you’ve all had a fantastic Christmas break and enjoyed whatever it is you enjoy! For me, that was making gingerbread houses and cookies with my pre-teen daughter and soaking up the festive spirit with classic movies and getting outside! But like all good things it…
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What Is A Buyer Persona and How To Create One
What is a buyer persona? A buyer persona describes your company’s ideal customer using analytics from market research and existing customer profiles. Having one means that your company can be more accurate with who they are speaking to, whether that’s through ads on social media like Facebook, or Instagram, job…
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Social Media Is a Powerful Marketing Tool But It’s Crowded
So how do we stand out? Gary Vee uses an analogy (among the many, many gems he drops) about social media engagement and our elder generations. He compares how we build relationships nowadays with our customers versus how our grandparents would nurture a friendship or relationship. The personal touch of…
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Tips On How To Develop Your Brand in 2022 (Part 2: Physical)
Following on from last week’s blog post I want to highlight some best practices for getting the most out of your team and your business. You’ve got the digital stuff down pat (hopefully!) so that leaves the physical world. The shopfronts will be filling up with customers and to succeed,…
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Tips On How To Develop Your Brand in 2022 (Part 1: Digital)
What’s next for your business in the new year? It’s been a tough ol’ 2021 but through all of the adversity, many businesses have managed to succeed despite the odds. With Covid-19 posing challenges to our health, stock, deliveries, openings, and staffing; it’s certainly tested us in ways we’ve likely…
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Every business absolutely needs a website.
And here’s why — Globally it’s expected that 2.14 billion people shop online. That’s up from 1.66 billion just five years ago in 2016. Statistics reflect huge growth for digital storefronts and whilst having a physical shop is still paramount for certain businesses, the agility that a digital counterpart offers…