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Try This Quick Content Generation Tip To Kickstart Ideas

Stop staring blankly into the abyss when trying to create content ideas.

Try this method instead and you’ll have dozens of ideas in less than 30 minutes. Probably.

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4 Copywriting Blogs To Follow

You might be just starting out in your career as a copywriter and wondering which blogs offer the best content for honing your skills. Or, you might be an entrepreneur who likes to write your own content but could do with some tips to really make the words shine. Whatever the case, it’s good to […]

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Email Copywriting: A Quick Guide On Different Types and What They Do

Look, the bottom line is that email marketing has a 4,200% return on investment (ROI). That’s a return of $42 for every dollar spent. In August 2021, HubSpot published their email marketing stats report and the findings speak for themselves, you can see some of the highlights below: If you’re thinking of stepping into the […]

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The Pomodoro Technique and How It Boosts Productivity

If I told you that tomatoes hold the key to unlocking your productivity, you’d rightly think I’m mad. Orrrr, you’d follow that curious instinct and read on to find out how you can utilise this well-known but under-appreciated creative hack! Designed by developer and entrepreneur Francesco Cirillo in the late 1980’s, the time-saving technique is […]

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What an About Us Page Says About You

One of the best ways to let your customers learn more about your company is through the About Us page. This is where people navigate to see what you’re all about so they can feel better connected to a brand. As the brand itself, an About Us page is where you can afford to be […]

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What is the Customer Journey?

A customer journey is a visual roadmap of every touchpoint your customer goes through, as they interact with your brand, product or service.

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8 Ways to Build Long-Term Relationships With Customers

Did you know that the cost for acquiring a new customer is 5x more than it is to retain one? This is a statistic for a customer’s LTV (lifetime value). Basically, an LTV is calculated to determine how much revenue a customer will generate your business over their lifespan as a customer. Digital marketing is […]

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What Skills Do You Need To Become a Copywriter?

As we know, copywriting is writing that persuades people into taking a form of action. Copywriters have become increasingly in-demand since Covid-19 struck the planet and more businesses had to adopt digital strategies. For us writers, the demand has always been there (digital marketing is nothing new) but a big ol’ spotlight has been shone […]

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Copywriters Who Think vs. Copywriters Who Write

I promise I’m not talking about the same people here! To help give a little context, let’s clarify what separates these two types of writers. We know copywriting is the art of persuading our reader into taking a form of action; what we don’t often hear about is the process in how they do just […]

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What’s the Difference Between Copywriting and Content Writing?

Copy vs content. Strikingly similar but serve very different purposes. These two terms are confused more than “your” and “you’re”. And we get it. The two share a lot in common. Both are forms of writing. Both are predominantly used for digital products and services. Both start with the letters c and o. Content (not […]