Categories
blog

After We Buy, That’s When The Work Begins

Tips for how to gain repeat business, again and again. Pat on back. You sold a thing. After the elation of a sale finally ceases (approximately 1 hour later) you’re left with a choice: Absorb the sweet dewy taste of success and move on to the next one OR start thinking about how you’ll get […]

Categories
blog

Creating An Unmatched Customer Experience

“What has this got to do with copy Marco?” Well, nothing. Sort of. But trust me, you are not going to want to skip this. For the purposes of this piece, let’s assume you run a physical storefront that operates on appointments via telephone and online booking systems. Salons, car dealers, dentistries, travel agents, home […]

Categories
blog

4 Hacks For Irresistible Headlines

It’s reported for 2021 that 80% of people will only read the headline.

Categories
blog

How To Create And Crush Your Unique Selling Point

A company’s USP or ‘unique selling point/proposition’ can typically be put down to a couple of paragraphs defining what they do and how they do it. For what seems like a relatively simple task it’s start startling how often this critical element is underused and frankly, wasted. The problem a lot of us get, is […]

Categories
blog

Why Brand Vulnerability Can Be A Strength

For a large portion of history, gaining credibility as a brand has been synonymous with projecting a squeaky-clean image. It’s no wonder really. When we first lay eyes on a shiny new brand, we’re quick to judge it based on numerous things; the message it’s conveying or how it resonates with us but often these […]