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What is the Customer Journey?

A customer journey is a visual roadmap of every touchpoint your customer goes through, as they interact with your brand, product or service.

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8 Ways to Build Long-Term Relationships With Customers

Did you know that the cost for acquiring a new customer is 5x more than it is to retain one? This is a statistic for a customer’s LTV (lifetime value). Basically, an LTV is calculated to determine how much revenue a customer will generate your business over their lifespan as a customer. Digital marketing is […]

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What Skills Do You Need To Become a Copywriter?

As we know, copywriting is writing that persuades people into taking a form of action. Copywriters have become increasingly in-demand since Covid-19 struck the planet and more businesses had to adopt digital strategies. For us writers, the demand has always been there (digital marketing is nothing new) but a big ol’ spotlight has been shone […]

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Copywriters Who Think vs. Copywriters Who Write

I promise I’m not talking about the same people here! To help give a little context, let’s clarify what separates these two types of writers. We know copywriting is the art of persuading our reader into taking a form of action; what we don’t often hear about is the process in how they do just […]

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6 Must-Listen Podcasts for Small Businesses and Entrepreneurs

There’s a podcast out there for everyone. No matter the industry or field you’re in, you’ll find plenty of content to fill the gaps in learning and open your eyes to new ideas and angles. To kick off 2022 (and while we’re all feeling somewhat motivated to learn new things) I’ve devised a list of […]

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10 Ways To Be Creative When You Just Can’t Be Bothered

Hey, no judgement here. Us writers are the worst for dipping in and out of creative spells. No matter what field you’re in, there’s bound to be times when you simply can’t be assed. And in those times, you need to shake things up and get those neurons firing again. This week, we’re looking at […]

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3 Marketing Trends You Need to Know in 2022

Welcome back! I sincerely hope you’ve all had a fantastic Christmas break and enjoyed whatever it is you enjoy! For me, that was making gingerbread houses and cookies with my pre-teen daughter and soaking up the festive spirit with classic movies and getting outside! But like all good things it must come to an end […]

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Biondi Copy’s 2021 Wrap-Up

It’s been a year full of growth, challenges and gratitude for many of us and I’m no different. When I started this journey in 2019 I knew only one thing. That I wanted to change my professional life and build something that I could call my own. Almost two years on and those dreams are […]

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Social Media Is a Powerful Marketing Tool But It’s Crowded

So how do we stand out? Gary Vee uses an analogy (among the many, many gems he drops) about social media engagement and our elder generations. He compares how we build relationships nowadays with our customers versus how our grandparents would nurture a friendship or relationship. The personal touch of visiting a friend, checking in, […]

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10 Reasons To Do More For Your Customers (That Many Don’t)

No one likes being ghosted. Whether that’s in our personal lives after a romantic dinner at the hottest place in town or when we buy into a product and never see so much as a feedback survey ping up on email. As consumers, we want to feel valued above all else. That’s what keeps us […]