Tag: blog
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Why Brand Vulnerability Can Be A Strength
For a large portion of history, gaining credibility as a brand has been synonymous with projecting a squeaky-clean image. It’s no wonder really. When we first lay eyes on a shiny new brand, we’re quick to judge it based on numerous things; the message it’s conveying or how it resonates…
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What Copywriting is & Why it’s Essential for Businesses
This guide will help define it and introduce an original framework, C.A.L.L., that simplifies how businesses can climb to the top of their game.
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4 Copywriting Blogs To Follow
You might be just starting out in your career as a copywriter and wondering which blogs offer the best content for honing your skills. Or, you might be an entrepreneur who likes to write your own content but could do with some tips to really make the words shine. Whatever…
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The Pomodoro Technique and How It Boosts Productivity
If I told you that tomatoes hold the key to unlocking your productivity, you’d rightly think I’m mad. Orrrr, you’d follow that curious instinct and read on to find out how you can utilise this well-known but under-appreciated creative hack! Designed by developer and entrepreneur Francesco Cirillo in the late…
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8 Ways to Build Long-Term Relationships With Customers
Did you know that the cost of acquiring a new customer is 5x more than it is to retain one? This is a statistic for a customer’s LTV (lifetime value). Basically, an LTV is calculated to determine how much revenue a customer will generate your business over their lifespan as…
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Copywriters Who Think vs. Copywriters Who Write
I promise I’m not talking about the same people here! To help give a little context, let’s clarify what separates these two types of writers. We know copywriting is the art of persuading our readers into taking a form of action; what we don’t often hear about is the process…
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What’s the Difference Between Copywriting and Content Writing?
Copywriting vs content writing. Strikingly similar but serve very different purposes. These two terms are confused more than “your” and “you’re”. And we get it. The two share a lot in common. Both are forms of writing. Both are predominantly used for digital products and services. Both start with the…
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6 Must-Listen Podcasts for Small Businesses and Entrepreneurs
There’s a podcast out there for everyone. No matter the industry or field you’re in, you’ll find plenty of content to fill the gaps in learning and open your eyes to new ideas and angles. To kick off 2022 (and while we’re all feeling somewhat motivated to learn new things)…
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10 Ways To Be Creative When You Just Can’t Be Bothered
Hey, no judgement here. Us writers are the worst for dipping in and out of creative spells. No matter what field you’re in, there’s bound to be times when you simply can’t be assed. And in those times, you need to shake things up and get those neurons firing again.…
