You might be just starting out in your career as a copywriter and wondering which blogs offer the best content for honing your skills. Or, you might be an entrepreneur who likes to write your own content but could do with some tips to really make the words shine. Whatever the case, it’s good to […]
If I told you that tomatoes hold the key to unlocking your productivity, you’d rightly think I’m mad. Orrrr, you’d follow that curious instinct and read on to find out how you can utilise this well-known but under-appreciated creative hack! Designed by developer and entrepreneur Francesco Cirillo in the late 1980’s, the time-saving technique is […]
Did you know that the cost for acquiring a new customer is 5x more than it is to retain one? This is a statistic for a customer’s LTV (lifetime value). Basically, an LTV is calculated to determine how much revenue a customer will generate your business over their lifespan as a customer. Digital marketing is […]
I promise I’m not talking about the same people here! To help give a little context, let’s clarify what separates these two types of writers. We know copywriting is the art of persuading our reader into taking a form of action; what we don’t often hear about is the process in how they do just […]
Copy vs content. Strikingly similar but serve very different purposes. These two terms are confused more than “your” and “you’re”. And we get it. The two share a lot in common. Both are forms of writing. Both are predominantly used for digital products and services. Both start with the letters c and o. Content (not […]
There’s a podcast out there for everyone. No matter the industry or field you’re in, you’ll find plenty of content to fill the gaps in learning and open your eyes to new ideas and angles. To kick off 2022 (and while we’re all feeling somewhat motivated to learn new things) I’ve devised a list of […]
Hey, no judgement here. Us writers are the worst for dipping in and out of creative spells. No matter what field you’re in, there’s bound to be times when you simply can’t be assed. And in those times, you need to shake things up and get those neurons firing again. This week, we’re looking at […]
Welcome back! I sincerely hope you’ve all had a fantastic Christmas break and enjoyed whatever it is you enjoy! For me, that was making gingerbread houses and cookies with my pre-teen daughter and soaking up the festive spirit with classic movies and getting outside! But like all good things it must come to an end […]
It’s been a year full of growth, challenges and gratitude for many of us and I’m no different. When I started this journey in 2019 I knew only one thing. That I wanted to change my professional life and build something that I could call my own. Almost two years on and those dreams are […]
So how do we stand out? Gary Vee uses an analogy (among the many, many gems he drops) about social media engagement and our elder generations. He compares how we build relationships nowadays with our customers versus how our grandparents would nurture a friendship or relationship. The personal touch of visiting a friend, checking in, […]
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