Portfolio

Hyspec Group

The Brief

Hyspec were in the midst of rebranding and revamping their existing site, transforming it with clean visuals and responsive pages, the only thing left was the all-important copy.

The Deliverables

Complete rewrite and conception of new copy for the website.

Who’s It For?

Owners of both commercial and residential properties looking to maintain their premises, equipment and production capacities.

The Benefit

State of the art equipment means Hyspec are unrivalled in what they do. With over 20 years experience and dedicated teams they can satisfy a massive amount of consumer needs, including auditable compliance.

The Solution

To make “industrial” sound warm. This meant infusing a tone that spoke to their family heritage but also comes across deeply professional and competent.

Clear Path Coaching

The Brief

Help revise the social press release for Clear Path Coaching.

The Deliverables

Read, edit and enhance the pre-written script by the company owner ready for launch across Facebook and Instagram.

Who’s It For?

Men of all ages looking for tools and strategies that will improve their mental health and help them to cope with everyday challenges without becoming overwhelmed.

The Benefit

Customers will gain vital information that helps them to overcome barriers and lead a more positive, productive lifestyle.

The Solution

Dig deep into the common struggles of the modern man and use language that speaks to them with sincerity and optimism.


COMING SOON…

Well Lane Haircare

The Brief

Revise the individual sections of the website to really make the product pop and give a rich insight into how this fantastic range has been lovingly created. The tone is informative, friendly, local, ethical, and natural.

The Deliverables

Homepage, including the Product Descriptions, About Us, More Info, and create a new, separate page that spoke to the ethos of the brand itself, and the people responsible for its creation.

Who’s It For?

Insights provided a demographic of mostly females aged 35-55. The salon behind the product range has a well-established clientele locally, with the haircare range having launched later, in December 2019. Well Lane customers will be looking for a hair care product that nourishes, revitalises, and gives the performance of salon-quality products but also, may be environmentally conscious when it comes to waste and the ethics behind sourcing the ingredients.

The Benefit

When a customer chooses Well Lane Haircare products, they are choosing to support an independent, sustainably conscious business that wants to offer the performance of salon professional products, without any of the downfalls that affect our beautiful oceans and precious environment. Well Lane is affordable and luxurious haircare.

The Solution

As well as the obvious desire to drive sales of this remarkable product line, we wanted to really hone in on the benefits of using the naturally sourced, vegan, and Ecocert compliant ingredients that Well Lane products contain, and as well as that, we also wanted to connect with people that share a philosophy of preserving our coastlines and oceans. The way I describe this? Nature Meets Nurture. That’s the driving force behind everything Well Lane offer and the coherence between internal and external care.


Plus more in development…