Following on from last week’s blog post I want to highlight some best practices for getting the most out of your team and your business. You’ve got the digital stuff down pat (hopefully!) so that leaves the physical world. The shopfronts will be filling up with customers and to succeed, we need to create an […]
What’s next for your business in the new year? It’s been a tough ol’ 2021 but through all of the adversity many businesses have managed to succeed despite the odds. With Covid-19 posing challenges to our health, stock, deliveries, openings, and staffing; it’s certainly tested us in ways we’ve likely never experienced. Yet with all […]
It varies but there’s a rough guide. After finally polishing up your content, you do some final checks and just as your finger looms over the “go” button you stop and think wait! Is this the best time to post?! The short answer is statistics show that early morning or early evenings are the best […]
No one likes being ghosted. Whether that’s in our personal lives after a romantic dinner at the hottest place in town or when we buy into a product and never see so much as a feedback survey ping up on email. As consumers, we want to feel valued above all else. That’s what keeps us […]
And here’s why — Globally it’s expected that 2.14 billion people shop online. That’s up from 1.66 billion just five years ago in 2016. Statistics reflect huge growth for digital storefronts and whilst having a physical shop is still paramount for certain businesses, the agility that a digital counterpart offers is massive. The common reason […]
Equally as important as knowing when to push harder and battle through fatigue or resistance, is knowing when to take a break. These last few weeks have been, quite frankly, stressful. As an entrepreneur, we subject ourselves to extreme pressure and self scrutiny. Most of the time this drives us towards an objective. And through […]
To be clear, I’m not talking about money. I’m talking about your own personal definition for success and what that means to you. If the lifelong goal is to reduce work hours and free up more time for things you actually enjoy, that is a personal definition of success. You might choose to graft tirelessly […]
Tips for how to gain repeat business, again and again. Pat on back. You sold a thing. After the elation of a sale finally ceases (approximately 1 hour later) you’re left with a choice: Absorb the sweet dewy taste of success and move on to the next one OR start thinking about how you’ll get […]
“What has this got to do with copy Marco?” Well, nothing. Sort of. But trust me, you are not going to want to skip this. For the purposes of this piece, let’s assume you run a physical storefront that operates on appointments via telephone and online booking systems. Salons, car dealers, dentistries, travel agents, home […]
It’s reported for 2021 that 80% of people will only read the headline.
A company’s USP or ‘unique selling point/proposition’ can typically be put down to a couple of paragraphs defining what they do and how they do it. For what seems like a relatively simple task it’s start startling how often this critical element is underused and frankly, wasted. The problem a lot of us get, is […]
For a large portion of history, gaining credibility as a brand has been synonymous with projecting a squeaky-clean image. It’s no wonder really. When we first lay eyes on a shiny new brand, we’re quick to judge it based on numerous things; the message it’s conveying or how it resonates with us but often these […]
It’s not about what a product can do. It’s about what a product can do for you.