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10 Ways To Be Creative When You Just Can’t Be Bothered

Hey, no judgement here. Us writers are the worst for dipping in and out of creative spells. No matter what field you’re in, there’s bound to be times when you simply can’t be assed. And in those times, you need to shake things up and get those neurons firing again. This week, we’re looking at […]

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‘Dry-January’ – How To Turn Pitfalls Into Profits

Ever wondered how breweries deal with a global abstinence from their product? Each year, throughout the month of January, people vow to give up booze as a way to “detox” and look after their health. But suppose you’re the one selling the booze. Probably a bit annoying isn’t it. As a brewery you’re forced to […]

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3 Marketing Trends You Need to Know in 2022

Welcome back! I sincerely hope you’ve all had a fantastic Christmas break and enjoyed whatever it is you enjoy! For me, that was making gingerbread houses and cookies with my pre-teen daughter and soaking up the festive spirit with classic movies and getting outside! But like all good things it must come to an end […]

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Biondi Copy’s 2021 Wrap-Up

It’s been a year full of growth, challenges and gratitude for many of us and I’m no different. When I started this journey in 2019 I knew only one thing. That I wanted to change my professional life and build something that I could call my own. Almost two years on and those dreams are […]

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What Is A Buyer Persona and How To Create One

A buyer persona describes your company’s ideal customer using analytics from market research and existing customer profiles. Having one, means that your company can be more accurate with who they are speaking to, whether that’s through ads on social media like Facebook or Instagram or job adverts on Indeed or just the main copy on […]

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Social Media Is a Powerful Marketing Tool But It’s Crowded

So how do we stand out? Gary Vee uses an analogy (among the many, many gems he drops) about social media engagement and our elder generations. He compares how we build relationships nowadays with our customers versus how our grandparents would nurture a friendship or relationship. The personal touch of visiting a friend, checking in, […]

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Tips On How To Develop Your Brand in 2022 (Part 2: Physical)

Following on from last week’s blog post I want to highlight some best practices for getting the most out of your team and your business. You’ve got the digital stuff down pat (hopefully!) so that leaves the physical world. The shopfronts will be filling up with customers and to succeed, we need to create an […]

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Tips On How To Develop Your Brand in 2022 (Part 1: Digital)

What’s next for your business in the new year? It’s been a tough ol’ 2021 but through all of the adversity many businesses have managed to succeed despite the odds. With Covid-19 posing challenges to our health, stock, deliveries, openings, and staffing; it’s certainly tested us in ways we’ve likely never experienced. Yet with all […]

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When’s The Best Time To Post Content?

It varies but there’s a rough guide. After finally polishing up your content, you do some final checks and just as your finger looms over the “go” button you stop and think wait! Is this the best time to post?! The short answer is statistics show that early morning or early evenings are the best […]

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10 Reasons To Do More For Your Customers (That Many Don’t)

No one likes being ghosted. Whether that’s in our personal lives after a romantic dinner at the hottest place in town or when we buy into a product and never see so much as a feedback survey ping up on email. As consumers, we want to feel valued above all else. That’s what keeps us […]

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Every business absolutely needs a website.

And here’s why — Globally it’s expected that 2.14 billion people shop online. That’s up from 1.66 billion just five years ago in 2016. Statistics reflect huge growth for digital storefronts and whilst having a physical shop is still paramount for certain businesses, the agility that a digital counterpart offers is massive. The common reason […]

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The Importance of Knowing When To Take A Break.

Equally as important as knowing when to push harder and battle through fatigue or resistance, is knowing when to take a break. These last few weeks have been, quite frankly, stressful. As an entrepreneur, we subject ourselves to extreme pressure and self scrutiny. Most of the time this drives us towards an objective. And through […]

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Why Having a CEO Mindset Is The Key To Personal Success

To be clear, I’m not talking about money. I’m talking about your own personal definition for success and what that means to you. If the lifelong goal is to reduce work hours and free up more time for things you actually enjoy, that is a personal definition of success. You might choose to graft tirelessly […]

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After We Buy, That’s When The Work Begins

Tips for how to gain repeat business, again and again. Pat on back. You sold a thing. After the elation of a sale finally ceases (approximately 1 hour later) you’re left with a choice: Absorb the sweet dewy taste of success and move on to the next one OR start thinking about how you’ll get […]

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Creating An Unmatched Customer Experience

“What has this got to do with copy Marco?” Well, nothing. Sort of. But trust me, you are not going to want to skip this. For the purposes of this piece, let’s assume you run a physical storefront that operates on appointments via telephone and online booking systems. Salons, car dealers, dentistries, travel agents, home […]

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4 Hacks For Irresistible Headlines

It’s reported for 2021 that 80% of people will only read the headline.

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How To Create And Crush Your Unique Selling Point

A company’s USP or ‘unique selling point/proposition’ can typically be put down to a couple of paragraphs defining what they do and how they do it. For what seems like a relatively simple task it’s start startling how often this critical element is underused and frankly, wasted. The problem a lot of us get, is […]

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Why Brand Vulnerability Can Be A Strength

For a large portion of history, gaining credibility as a brand has been synonymous with projecting a squeaky-clean image. It’s no wonder really. When we first lay eyes on a shiny new brand, we’re quick to judge it based on numerous things; the message it’s conveying or how it resonates with us but often these […]

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Don’t Sell The Thing, Sell The Thinking.

It’s not about what a product can do. It’s about what a product can do for you.