Copywriter for EdTech, B2C & AI
Strategic, data-driven copy that’s brimming with creativity.
SEO-Optimised Blogs | Website Copy | Emails | Ads
Hi, I’m Marco AKA The Word Octopus. I help course creators, coaches, e-commerce brands and small-business visionaries realise their potential. I’ve spent almost 20 years learning, influencing and adapting the customer journey through sales and writing.
Tell me if this sounds familiar…
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“Digital marketing confuses me.”
Knowing where to start is half the battle. I’ll help shape and guide a content strategy for your business.
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“I need a professional copywriter.”
Maybe you’ve been let down by subpar writers, or, you already know how great copy can produce transformative results but don’t have the skills.
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“I have no time!”
This is the main reason for outsourcing work. Lack of time. So, let me handle the words, while you focus on pressing tasks and running your business.
9/10 people read reviews before making a decision…
JULIAN N. (SEO Blogs)
In the past month, we have flipped blogs into the biggest drivers of organic traffic! Huge! (I have never seen a homepage supplanted before). Hope that brings a smile knowing you are having an impact and creating results, keep rocking it mate!
STEVE M. (Website Copywriting)
Marco was fantastic at understanding the brief and produced work that far surpassed my expectations. He works fast too! Thanks again, Marco.
JEREMY R. (Website Copywriyting)
Very professional service, would recommend and use Marco’s services again.
Why you’ll be just as satisfied
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Exceptional Attention to Detail
I’ll learn the depths of your business and audience. From brief to deliverables, every detail counts.
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One Word Octopus, Many Tentacles
Beyond copywriting expertise, I have extensive sales experience & digital marketing knowledge. They don’t call me The Word Octopus for nothing.
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Highly Adaptable
You can lean on me for more than one thing. I’ve got your back. Strategy, tactics, execution, even a rant.
Numbers
You Can Get Behind
Look at the difference a few months can make. Here are some SEO stats for a client’s EdTech blog.
537%
Increase in blog clicks over a 3-month period.
279%
Increase in website CTRs over 12 months. Totalling 126K.
645%
Increase in impressions. Totalling 9.6M for the blog in 12 months.
Got a project in mind?
Let’s get your business on top.
What I’m good at…
SEO-Optimised Blogs
This freelancer from Falmouth, Cornwall has client content ranking on the 1st page of Google next to digital marketing juggernauts like Neil Patel and HubSpot.
Website Copywriting
Whether you’re a subversive indie brand or a multinational corporation, I can tap into your customer journey, shape the content structure and inspire action.
Email Copywriting
Content length, relevancy and timing are everything in email marketing. I’ll help you to create emails that get read but most importantly, actioned.
Ads
Love them or hate them, ads work. But you need to know how to be concise, impactful and offer value to your audience. Hi.
“In the past month, we have flipped blogs into the biggest drivers of organic traffic! Huge!”
– Julian N, Head of Content
A great process = great results, here’s mine
01
The Brief
After our initial chat, I’ll ping over a proposal. This will detail the project goal, the scope and the deliverables. Once agreed, we can move on.
02
Deep Dive
I’ll jump head first into research. If necessary, I’ll speak to your staff & test products in addition to my typical research channels.
03
Writing
Now I’m ready to whip out the tentacles and start producing traffic-chomping copy. Delicious. You’ll get two rounds of edits just in case it’s not to your taste.
04
Destiny
The need for high-quality and high-performing content is a constant. So, if you want to keep getting results, let’s discuss an ongoing, customisable partnership.
Price Guide
Every project is different. There is no one-size-fits-all in copywriting but I’ve put together a rough guide to help you. I strongly advise a quick chat, however, to see how I can accommodate your needs.
Email Copywriting Only (Setup not included)
From £999
5+ Email Sequence
Includes:
- Market/User Research
- Buyer Persona
- Wireframing
- Writing & 2 Rounds of Edits
Ad Copy
Price on Request
Google Ads
Social Media Ads
Website Copywriting
From £1495
3-5 pages minimum
Includes:
- SEO Keyword Research
- Market/User Research
- Buyer Persona
- Wireframing
- Writing & 2 Rounds of Edits
SEO Content Writing
From £799 p/m
All blog packages include:
- SEO Keyword Research
- Market Research
- Blog Strategy
- Writing & 2 Rounds of Edits
Worth a chat?
Frequently Asked Questions
If you can’t find your question below feel free to contact me, and I’ll be happy to help.
Can’t I Just Use AI-Writing Apps Instead?
Sure can. But the issue is, while AI apps like ChatGPT are great tools for increasing productivity, or compiling research, they lack creativity, originality (all info is scraped/copied from the internet) and soul. Marketing is all about connecting with your audience organically, a robot can’t do this. Or conduct interviews, or think outside the box. In addition, Google uses its ranking system, E-E-A-T: expertise, experience, authoritativeness, and trustworthiness to promote websites and content rankings. You’ll have a tough time fooling this with AI.
Can You Guarantee Sales and 1st Page Rankings?
Nope. Because nobody can. And if they do, then you my friend are being fibbed to. Results happen as a consequence of experience, process and expertise. SEO is complex, and has many factors, I write friendly content that leverages best practices and helps you rank higher but that’s one element. Design, backend development, backlinks and other factors will affect it too.
Do You Offer Video Calls?
Yes! If you’re not local to me, I will schedule a video call so we can meet and I can learn more about you and your needs.
Why Do I Need a Copywriter?
Put simply, hiring a professional copywriter means you can focus on other areas of the business. I take care of the words, which help you attract, engage and convert more customers, while you think about that next vacation.
How Does Blogging Help My Business Grow?
Where do I start?! Here are a few reasons:
- It helps Google and other search engines find you, and customers too.
- You establish credibility and authority in your industry. Blogs allow you to cover lots of topics and promote your business.
- As your blog presence grows, you’ll attract more backlinks and other SEO-boosting bonuses.
- Blogs are excellent at nurturing leads and generating traffic.
- You can distribute them on any channel, and repurpose them for social media, video or podcast content.
What Payment Methods Do You Accept?
I usually ask for a 50% deposit upfront. Retainers or monthly projects are negotiable within reason. I accept BACS transfer.